Case study
When Partners in Place owner Anne Forbes came to ZEMU in the fall of 2003, she was looking to establish a small but focused presence on the web. We created a single page that established the brand online. Anne’s colleagues and clients lauded the site for its great writing, pleasing visuals and effective design.
In the summer of 2004, ZEMU worked with Anne to expand the Partners in Place website. We identified goals for the site: to reinforce the brand, communicate principles and beliefs, and share ideas and experiences. We developed simple information architecture and refreshingly clear navigation that places the user comfortably within the site. Anne’s clear writing communicates important ideas with immediacy. The design is clean, usable and direct.
In addition to building the site, we developed a long-term web strategy for Partners in Place. Monthly News and Tips are a forum for Anne to share ideas, enhancing her reputation and establishing her as an expert. Featured projects reflect experience and demonstrate results.
Personnel:
- John Zeratsky – project management, strategy, design, development
- Charles Parsons – front-end development
- Taylor Hughes – programming